Patty and Erik Nieman, a dynamic duo with a combined 70 years of experience in the retail grocery and banking industries, are bringing a breath of fresh air to downtown Whiteville, North Carolina. The Nieman Market is set to provide Whiteville and surrounding Columbus County with access to farmer-produced, high-quality meats, poultry, fruits, and vegetables.
Knowing the importance of proper branding for their new venture, Patty and Erik wanted to create a logo and supporting branding that would promote the ideals of their market and provide a memorable experience for customers. We were thrilled when they chose our team to help bring their vision to life.
Our team began the logo design process by meeting with Patty and Erik to gather as much information as possible about their new venture. Understanding their goals and target market, we created a vision board to help them make choices for overall fonts, colors, and imagery. This collaborative approach allowed us to create initial concepts that truly reflected the essence of Nieman Market.
After revising the concepts based on Patty and Erik’s feedback, we finally reached a design that encapsulated their vision and created a lasting impression. “Thank you all so much. I teared up and toasted the hubs with a glass of wine. He really loves the Monogram, as he wasn’t expecting that. So nice that little surprise for him.”
We worked closely together to finalize the logo design and introduce additional branding elements for their street signage and packaging.
Nieman Market is set to become a beacon of hope for the revitalization of downtown Whiteville. Housed in a beautifully restored 1921-era building, the market will partner with local businesses and farmers who share their values and mission. They are committed to offering customizable, made-to-order cuts per customer specification, catering to diverse tastes and preferences.
With a focus on supporting the local economy and providing fresh, high-quality farm-to-plate products, the market will offer a wide variety of products, including fresh beef, pork, lamb, goat, poultry, fruits, and vegetables. Customers can also expect to find pre-cooked and cured beef and pork products, as well as various types of sausages.
As Nieman Market prepares to open its doors, Patty and Erik Nieman have already made an impact on the community by championing local farmers and businesses. With their passion, expertise, and now a powerful logo and branding to match, Nieman Market is destined to become a thriving hub in downtown Whiteville.
Stay tuned for more updates on Nieman Market as they embark on this exciting new journey. Together, let’s support Patty and Erik in their mission to revitalize the heart of Whiteville, North Carolina, and provide the community with access to the best farm-to-plate experience.
